The Best Buy Sale Event Redesign was a massive overhaul of an outdated but highly successful customer experience. My design team worked closely with product, engineering, marketing, digital content, and merchant stakeholders to strategize key outcomes before launching into a two-week-long design sprint, led by yours truly.

OKRs:

• Increase revenue by 4%.

• Incorporate new, personalized stories for customers to engage with in and outside of a deals-shopping context.

• Generate new ad placement opportunities for increased impression data.

• Improve deal search and findability.

• Increase and improve sale event visibility.

• Find the right balance of personalization and curation to tailor to our customers’ context.

• Leverage machine learning to drive relevancy and enhance our unique offer value proposition.

• Differentiate our experience based on internal navigation versus external entry.

Results:
Labor Day Sale Launch 08.25.2025.

We are still waiting on analytics to determine how the current iteration is performing as it has only been live since 08.28.2025. Our goal is to test and iterate leading up to the holiday season.

Continue to work closely with our DIO analytics partners to determine next steps.